Foundations of Marketing Management II

EMBA 555 is the second half of the marketing core for the executive MBA, shifting from foundational concepts toward the analytical and managerial decisions that turn customer understanding into market outcomes — how you read buyers, price, build brands, manage channels, and communicate value coherently. The work is case-heavy and applied: you run a marketing simulation, write up an essay and report tied to your own business context, and present, rather than sitting traditional exams. It assumes you've already done the first marketing course in the sequence, and it's where the soft language of "strategy" gets pinned to concrete trade-offs you'll actually defend in front of peers.