This course is crafted around the core elements and tools of marketing , such as market-focused culture, customer and competitor analysis, value delivery, pricing, relationship management, brand management, marketing communication and marketing analytics. For these purposes, the participants are introduced various frameworks to better understand and manage the nature and determinants of consumer behavior, branding, and sales management techniques. The course also provides opportunities for participants to reflect on and apply the course contents in their own business and managerial contexts.
İlk dosyayı sen ekleyebilirsin — notlar, geçmiş finaller, çözümler, cheat-sheet, ne varsa. Drive linki / PDF / ZIP / fotoğraf, hepsi olur.
Şu an: mail at, ben düzenleyip yayına alayım. Form/upload UX yakında geliyor (Kimya tasarlıyor).
| Dönem | Course CPA | |
|---|---|---|
| 2013-2014 Spring | 3.27 | 3 sec · 120 öğr |
Aggregate course GPA — Bilkent STARS'tan public data. Hoca-bazlı per-section detayı için STARS evaluation report →. Öğrenci anket cevapları KVKK kapsamında defter'de tutulmaz.
Class participation.
Introduction to Marketing Management Strategic Marketing Buyer Behavior Buyer Behavior Marketing Research I Marketing Research II Innovative Product Management Innovative Product Management Channel Management Sales Management Pricing Decisions IMC and Brand Management IMC and Brand Management Marketing Simulation ECTS - Workload Table: Activities Number Hours Workload Presentation (including preparation) 1 10 10 Course hours 20 3 60 Report (including preparation and presentation if applicable) 1 20 20 Project (including preparation and presentation if applicable) 1 20 20 Final exam 1 3 3 Preparation for Final exam 1 30 30 Total Workload: 143 Total Workload / 30: 143 / 30 4.77 ECTS Credits of the Course: 5 Type of Course: Lecture Course Material: PP Teaching Methods: Case studies - Lecture