Managing Markets, Growth and Change

In today's increasingly complex and dynamic global business environment, one haunting management challenge is to continually nurture market responsiveness and adaptation as key business competences. To help participants address these challenges, the course aims to examine various processes through which successful business organizations monitor, internalize, and respond to market dynamics. With this focus, the course examines topics such as market research; marketing strategy; new product development; innovation; business growth management; and, organizational change management.