Managing Markets, Growth and Change

EMBA 556 treats growth as a managerial discipline rather than a happy accident: the central question is how mature firms keep reading their markets and reconfiguring themselves fast enough to stay relevant as conditions shift. You'll work through cases and a term project that push you to diagnose where growth actually comes from — new products, pricing, channels, service models, or organizational change — and to defend a concrete plan for capturing it, with a final essay tying the strands together. As an EMBA elective it sits at the seam between strategy and marketing, assuming you already think in functional silos and forcing you to integrate them around one cross-cutting problem.