The aim of this course is to provide strategic insights to the marketing managers of service firms. To realize the previously given objective, the course focuses on the unique characteristics of service products that differentiate them from manufactured goods and classifies services according to many different variables such as the nature of the service act, method of service delivery. Then, alternative strategies that can be executed to achieve organizational objectives by the marketing managers of different types of service firms are discussed in detail.
İlk dosyayı sen ekleyebilirsin — notlar, geçmiş finaller, çözümler, cheat-sheet, ne varsa. Drive linki / PDF / ZIP / fotoğraf, hepsi olur.
Şu an: mail at, ben düzenleyip yayına alayım. Form/upload UX yakında geliyor (Kimya tasarlıyor).
| Dönem | Course CPA | |
|---|---|---|
| 2024-2025 Summer | 2.61 | 1 sec · 22 öğr |
| 2023-2024 Spring | 2.62 | 1 sec · 66 öğr |
| 2022-2023 Summer | 2.52 | 1 sec · 23 öğr |
| 2022-2023 Spring | 2.82 | 1 sec · 57 öğr |
| 2021-2022 Summer | 2.51 | 1 sec · 16 öğr |
| 2021-2022 Spring | 2.62 | 1 sec · 59 öğr |
| 2020-2021 Summer | 2.95 | 1 sec · 25 öğr |
| 2020-2021 Spring | 3.00 | 1 sec · 52 öğr |
| 2019-2020 Summer | 2.39 | 1 sec · 36 öğr |
| 2018-2019 Summer | 2.48 | 1 sec · 21 öğr |
Aggregate course GPA — Bilkent STARS'tan public data. Hoca-bazlı per-section detayı için STARS evaluation report →. Öğrenci anket cevapları KVKK kapsamında defter'de tutulmaz.