Marketing Management

Marketing Management treats marketing as the strategic discipline of identifying, creating, and delivering value to customers profitably, framing every decision—product, price, place, promotion—as a choice grounded in analysis of customers, competitors, and context. You'll move through Kotler & Keller alongside a steady stream of cases, a team project that builds toward a full marketing plan across two presentation rounds, plus homework, written exams, and active in-class discussion. As an MBA core, it gives you the language and decision frameworks that later electives in branding, consumer behavior, and digital marketing assume you already speak, and that any cross-functional manager needs when sitting across from a marketing team.