This MBA elective treats digital marketing as a strategic problem rather than a toolkit of tactics, asking how firms build and sustain data-driven customer relationships across online platforms, social channels, and AI-powered systems. The bulk of the work happens through two case study presentations and a written final, where you analyze real firms' digital ecosystems, channel mixes, and performance metrics rather than memorizing definitions. It assumes you already understand traditional marketing strategy and the 4Ps, then layers on the analytics, content, and platform dynamics that determine how modern brands actually reach and retain customers.
→ STARS müfredatı (resmi syllabus)
Bilkent'in resmî syllabus'ünden. Sağdaki etiket o çıktının hangi değerlendirmeyle ölçüldüğünü söylüyor.
İlk dosyayı sen atarsan: not, slayt, geçmiş sınav, çözüm, cheat-sheet, ne varsa. defter ekibi öğrenci paylaşımlarından bu dersin notlarını yazar. Drive linki / PDF / ZIP, hepsi olur.
Course Learning Outcomes: Course Learning Outcome Assessment Students will be able to demonstrate an understanding of the fundamentals of digital marketing, digital business models (e.g., freemium models), as well as digital ecosystems (e.g., online platforms). Write-Up Presentation In-class participation Final:Essay/written Students will be able to explore/investigate and analyze several internal and external factors that may influence digital marketing strategies of firms. Write-Up Presentatio