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COMD 515

Media Reception

Graduate seminar on how audiences actually make meaning from media, rather than how producers intend them to. You'll read across reception theory traditions (effects research, Stuart Hall-style active audience work, fan studies, media ethnography) and apply them to films, TV, comics, and popular literature, with the bulk of the work being weekly readings, a research project, and leading seminar sessions yourself. It sits on the cultural-studies side of COMD's graduate offerings, useful if your thesis touches on fandom, taste, identity, or cross-cultural circulation rather than production or industry analysis.

Credit3ECTS5FacultyFaculty of Art, Design, and ArchitectureBölümCommunication and Design

Haftalık müfredat 14 hafta

Hafta 1
Introduction
Hafta 2
Mapping the filed
Hafta 3
Audience Models
Hafta 4
Theories of Active Audience
Hafta 5
Identification and realism
Hafta 6
Fandom
Hafta 7
Popular culture
Hafta 8
Taste and distinction
Hafta 9
Media ethnography
Hafta 10
New media and reception
Hafta 11
Cross-cultural reception
Hafta 12
Audience as public
Hafta 13
Presentations
Hafta 14
Presentations

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Course Learning Outcomes: Course Learning Outcome Assessment Developed an awareness of how texts always appear in particular historic and material forms In-class participation Papers(s)/Reports Final:Essay/written Learning how to understand more of the multiple lives of media texts In-class participation Papers(s)/Reports Final:Essay/written Developing critical and analytical skills through encountering the changes of meaning that media texts are exposed to when they appear in new contexts In-cl

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