Consumer Behavior treats buying as a psychological and sociocultural act, not a transaction, the course asks why people choose, use, and discard what they do, drawing on perception, memory, motivation, identity, group dynamics, and culture to explain it. You'll work through weekly quizzes that keep the readings honest, a midterm and final essay, and a semester-long project where you investigate a real consumer issue and propose a strategic response for a firm or policy maker. It sits on the applied side of marketing, useful after the intro marketing core, and the conceptual backbone for anything you'll do later in branding, advertising, or market research.
→ STARS müfredatı (resmi syllabus)
Bilkent'in resmî syllabus'ünden. Sağdaki etiket o çıktının hangi değerlendirmeyle ölçüldüğünü söylüyor.
Expectations: Using Gen AI is encouraged during class discussions. Just mention AI contributions transparently. For project reports & presentations, on the other hand, keep Gen AI limited to grammar and formatting checks. All core content (arguments, analysis, data) must be original student work. AI-generated arguments are treated as the student's own and subject to cross-questioning and evaluation. Violations result in zero marks for the assignment or referral for academic misconduct. Recommend
İlk dosyayı sen atarsan: not, slayt, geçmiş sınav, çözüm, cheat-sheet, ne varsa. defter ekibi öğrenci paylaşımlarından bu dersin notlarını yazar. Drive linki / PDF / ZIP, hepsi olur.
| Dönem | Course CPA | |
|---|---|---|
| 2025-2026 Fall | 2.70 | 1 sec · 40 öğr |
| 2024-2025 Fall | 3.08 | 1 sec · 65 öğr |
| 2024-2025 Spring | 2.84 | 1 sec · 65 öğr |
| 2023-2024 Fall | 3.21 | 1 sec · 66 öğr |
| 2023-2024 Spring | 3.15 | 1 sec · 59 öğr |
| 2022-2023 Spring | 2.83 | 1 sec · 40 öğr |
| 2020-2021 Fall | 2.45 | 1 sec · 53 öğr |
| 2020-2021 Spring | 2.65 | 1 sec · 48 öğr |
| 2019-2020 Spring | 2.78 | 1 sec · 55 öğr |
| 2018-2019 Spring | 3.14 | 1 sec · 72 öğr |
Aggregate course GPA · Bilkent STARS'tan public data. Hoca-bazlı per-section detayı için STARS evaluation report →. Öğrenci anket cevapları KVKK kapsamında defter'de tutulmaz. Tüm derslerin ortalamaları →
Haftalık ızgarada 4 saat görünüyor, kayıt sistemi dersi 3 saat yazıyor. Aradaki 1 saat yedek saat: Bilkent programlarında derse genelde bir fazla saat ayrılır ve çoğu zaman kullanılmaz. Hangisinin düşeceği dönem başlayınca belli olur.
Course Learning Outcomes: Course Learning Outcome Assessment Students will be able to identify and explain the psychological and sociological theoretical underpinnings that contribute to and shape the behavior of people as consumers. Midterm Learning Activities Students will be able to analyze the complexities of external and internal influences on consumers' behavior and related them to strategic implicants for marketers. Midterm Learning Activities Students will be able to assess and apply the