Retail Management

Retailing is treated here as a strategic discipline rather than a set of storefront tactics: how a retailer chooses a market, designs a channel mix, locates and lays out stores, and then runs the day-to-day machinery of buying, pricing, and customer relationships in a way that actually makes money. You'll work through the Berman & Chatterjee text alongside case studies, exercises, and homework sets, with quizzes and two midterms checking that you can apply the frameworks to real decisions in assortment, promotions, and digital channels. It rounds out the marketing and operations side of the MAN curriculum, giving context for anyone heading into consumer-facing industries where e-commerce, analytics, and sustainability are reshaping how stores compete.