Foundations of Marketing Management I

EMBA 554 is the executive MBA's first pass at marketing as a discipline, less about campaigns and more about the underlying logic of how firms understand consumers, build brands, and move product through a sales force. Expect lectures paired with a project, a presentation, and a written report, since the workload assumes you're applying frameworks to a real business context rather than memorizing them. It pairs with the Part II course that follows, where the theoretical scaffolding built here gets pushed into implementation questions, pricing, channels, and go-to-market execution.