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GE 420

Applied Sustainable Business Development

GE 420 treats sustainability as a business discipline rather than an environmental cause, teaching you to evaluate corporate decisions through the triple bottom line (people, planet, profit) and to see how public policy, market forces, and stakeholder pressure actually shape what firms can do. The work is reading- and discussion-heavy: four case studies, a presentation, two written exams, and steady in-class participation where you argue through real trade-offs like carbon footprints, green-office initiatives, and ESG investment calls. As a GE elective open across faculties, it gives engineering and science students the vocabulary to talk credibly with managers and policymakers, and frames why "backcasting" from a sustainability vision is becoming standard practice in industry.

Kredi3ECTS5BölümKoordinatörAyşe Collins

→ STARS müfredatı (resmi syllabus)

Haftalık müfredat 14 hafta

Hafta 114–20 Eyl

Tanışma ve derse giriş

Get to know each other. Why to take this course? Introduction to the course. How to use the book. Assessment methods and how to use class hours.

ders tanıtımıkitabın kullanımıdeğerlendirme yöntemleri

Hafta 221–27 Eyl

İş Gerekçesi: Piyasa, Regülasyon ve Rekabet Avantajı

The Business Case: Market Forces, Public policy and regulations, The top line and competitive advantage, The interface example Exercise: Protecting your brand Lessons Learned

business casemarket forcespublic policycompetitive advantage

Hafta 328 Eyl – 4 Eki

Şirket için sustainability tanımı

Defining sustainability: Why are we doing this? Defining sustainability for your company, What does this mean for your employees? Lessons Learned

sustainabilityşirketçalışanlarlessons learned

Hafta 45–11 Eki

Paydaş katılımı ve materiality belirleme

Understanding your stakeholder, what is material to them? Why you need stakeholder engagement? Materiality and process for determining it Best practices and common delivery mechanism Communicating it back to stakeholders The goal of 5 touches Lessons Learned

stakeholder engagementmaterialitydelivery mechanismgoal of 5 touches

Hafta 512–18 Eki

Sürdürülebilirlikte baseline oluşturma

Baselining sustainability to measure what matters Measure what matters Be inclusive Using the gap and SWOT analysis Baselining support other business decisions Managing your sustainability data Lessons Learned

baselininggap analysisSWOT analysissustainability data yönetimi

Hafta 619–25 Eki

Sürdürülebilirlik hedefleri ve North Star

Goals visions and your sustainability North Star The North Star Integrate your goals Goals need to corporate, departmental and individual Set the right goals Align KPIs and sustainability goals with corporate goals Assign responsibility and accountability Lessons learned

North StarKPI ve sürdürülebilirlik hizalamasıkurumsal, departman ve bireysel hedeflersorumluluk ve hesap verebilirlik

Hafta 726 Eki – 1 Kas

Yönetim desteği, bütçe ve küçük kazanımlar

Management support is essential People need to see, hear and feel leadership support Budget Dedicate time and resources Prove it out, small wins build momentum Lessons learned

management supportbütçe ve kaynak ayırmasmall winslessons learned

Hafta 82–8 Kas

Değişim yönetimi ve uygulamaya geçiş

Understanding change management to guide implementation Changes though and nobody wants to change The Hagen-Wilhemn change matrix Understand your company Understanding your people Breaking down silo and coordinating across departments Don’t rest on your Laurels Engaging the sceptics Lessons learned

change managementHagen-Wilhemn change matrixsilosceptics

Hafta 99–15 Kas

Midterm projesi

Midterm-project

midterm project

Hafta 1016–22 Kas

Sürdürülebilirlikte Çalışan Katılımı (Employee Engagement)

Engaging Employees around sustainability Introduction to employee engagement Sustainability and employee engagement Train and make sustainability part of the job Make it personal Recognize different learning styles Empowered employees Intrapreneurship Lessons learned

employee engagementsustainabilityintrapreneurshiplearning styles

Hafta 1123–29 Kas

Sürdürülebilirlikte sistemsel karar alma ve uygulama

Systems decision making and internal alignment Prioritize your actions Incorporate in decision making Incorporate into systems Investment and procurement policies Align with philanthropy and community with sustainability Operationalizing your green team Lessons learned

internal alignmentkarar almayatırım ve satın alma politikalarıgreen team

Hafta 1230 Kas – 6 Ara

Sürdürülebilirliğin kurumsallaşması ve İK uygulamaları

Institutionalizing sustainability Job description and onboarding Evaluation and aligning benefits Reward recognition and compensation Gamification Lessons learned

job descriptiononboardingreward and compensationgamification

Hafta 137–13 Ara

Sürdürülebilirlik iletişimi: içeride ve dışarıda

Communicating sustainability internally Continuous communication reinforces your message Share both the good and bad Align your communication efforts Use social media internally External reporting Transparency build trust Lessons learned

iç iletişimexternal reportingtransparencysosyal medya

Hafta 1414–20 Ara

Final projesi, sunum ve poster

Final project Project presentations Poster presentations

final projeproje sunumuposter sunumu

Değerlendirme 100% · 5 adım

35%

15%

10%

Midterm:Essay/written Midterm project (individual)-report and presentation 35%

Final:Essay/written Final -project (interdisciplinary groups) Project report 35%

Presentations Final group Project presentation 5%

Case study Individual and group work (inclass or out class) 15%

In-class participation Individual and group work 10%

en büyük tek kalem %35 · sınav ağırlığı %70 · 9 dönem ortalaması 3.43 (186 öğrenci) nasıl hesaplanıyor

Önerilen kaynaklar 2 kitap

📕

Zorunlu

Making Sustainability Stick: The Blueprint for Successful Implementation..

Wilhelm, K.

2014 · Pearson FT Press ISBN: 978-0133445572

📖

Önerilen

Creating a sustainable organization. Approaches for enhancing corporate value through sustainability

Peter A. Soyka

2012 · Pearson

Bu dersi alınca · 4 öğrenme çıktısı

Demonstrate the understanding of basic business terms, jargon, and vocabulary used in sustainability
Showing the ability to connect sustainable business decisions nationally and internationally to public policy, legal requirements, and market forces
Demonstrate the knowledge and understanding of the sustainable business applications through triple bottom line accounting for making a sustainable business case
Demonstrate the understanding of sustainability goals and vision through backcasting

Bilkent'in resmî syllabus'ünden. Sağdaki etiket o çıktının hangi değerlendirmeyle ölçüldüğünü söylüyor.

🤖 GenAI politikası

AI tools are allowed only for grammar, spelling, and punctuation corrections

Ders notları · henüz yok

GE 420 için defter ekibi henüz not yazmadı.

İlk dosyayı sen atarsan: not, slayt, geçmiş sınav, çözüm, cheat-sheet, ne varsa. defter ekibi öğrenci paylaşımlarından bu dersin notlarını yazar. Drive linki / PDF / ZIP, hepsi olur.

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Geçmiş GPA dağılımı 9 dönem · ort. 3.43

Dönem	Course CPA
2025-2026 Fall	3.05	1 sec · 19 öğr
2024-2025 Fall	3.63	1 sec · 22 öğr
2024-2025 Spring	3.03	1 sec · 20 öğr
2023-2024 Fall	3.70	1 sec · 25 öğr
2023-2024 Summer	3.48	2 sec · 20 öğr
2023-2024 Spring	3.18	1 sec · 25 öğr
2022-2023 Fall	3.74	1 sec · 21 öğr
2022-2023 Spring	3.72	1 sec · 25 öğr
2021-2022 Spring	3.38	1 sec · 9 öğr

Aggregate course GPA · Bilkent STARS'tan public data. Hoca-bazlı per-section detayı için STARS evaluation report →. Öğrenci anket cevapları KVKK kapsamında defter'de tutulmaz. Tüm derslerin ortalamaları →

Bu dönem · 2026-2027 Güz · 1 şube · 20 kontenjan

haftada 3 saat ders

Haftalık ızgarada 4 saat görünüyor, kayıt sistemi dersi 3 saat yazıyor. Aradaki 1 saat yedek saat: Bilkent programlarında derse genelde bir fazla saat ayrılır ve çoğu zaman kullanılmaz. Hangisinin düşeceği dönem başlayınca belli olur.

Ayşe Collins

Sal08:30–10:20Per13:30–15:20

kişilik

programıma ekle → CGPA'ya ekle kayıt tarihleri

Her dönem açılıyorSon yıllarda 4 güz ve 4 bahar döneminde açılmış. Yaz okulunda da 1 kez açılmış. Kaçırırsan bir sonraki dönem tekrar bulabilirsin.

⚠️ FZ engelleyen şartlar

To be eligible for the final project, the midterm must be submitted on time; otherwise, the student may attend but will receive an FZ. The course includes unannounced in-class “pop-up” tasks completed only during class time; absence results in zero for that task (no make-ups). AI tools are allowed only for grammar, spelling, and punctuation corrections.

Hocalar 0 bu dönem · 1 geçmiş

Geçmişte ders veren (1 kişi)

Ayşe Collins