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MAN 364

Digital Innovation

Key digital technologies driving innovation; corporate intrapreneurship and entrepreneurship, digital product & service innovations; digital business model innovations; innovation process, organizational models and management principles; creating impact in the organization from setup to measuring and scaling innovation; leadership principles; from digital innovation to digital transformation; future of digital innovation.

Credit3
ECTS5
BölümManagement
FacultyFaculty of Business Administration
PrereqMAN 361

Hocalar 1 bu dönem · 0 geçmiş

Bu dönem (2025-2026 Spring) · 1 section
Kutay Yurtsever

→ STARS müfredatı / syllabus

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Müfredat detayı STARS syllabus

📚 Önerilen kaynaklar

  • Önerilen Competitive Digital Innovation Amit Basu and Steve Muylle · 2023 · Springer
  • Önerilen The Secrets of Big Business Innovation Daniel Taylor · 2015 · Harriman House

⚖️ Değerlendirme

  • 20% — Midterm: Midterm (×1)
  • 30% — Final: Final Exam (×1)
  • 10% — Homework: Homework (×1)
  • 10% — In-class participation: Particiation (×1)
  • 30% — Project: Team Project (×1)

⚠️ FZ engelleyen şartlar

Course Learning Outcomes: Course Learning Outcome Assessment

📅 Haftalık müfredat

Introduction to Digital Innovation Digital Technologies Overview Digital Product & Service Innovations Digital Intermediaries & Platforms, Digitally Enhancing Existing Products & Services Customer Experience & Engagement Innovations Digital Process & Operations Innovations Digital Innovation Strategy Organizational Structures and Capabilities Digital Innovation Approaches and Methodologies Scaling & Sustaining Digital Innovations Emerging Technologies & Innovation Opportunities From Digital Innovation to Digital Transformation, Leadership Competencies for the Digital Age PROJECT PRESENTATIONS Future of Digital Innovation with AI ECTS - Workload Table: Activities Number Hours Workload Project (including preparation and presentation if applicable) 1 35 35 Midterm exam 1 2 2 Course hours 14 3 42 Preparation for Midterm exam 1 20 20 Homework 6 2 12 Final exam 1 2 2 Preparation for Final exam 1 35 35 Total Workload: 148 Total Workload / 30: 148 / 30 4.93 ECTS Credits of the Course: 5