Digital Innovation

MAN 364 treats digital technology as a lever for rethinking how firms create value, rather than as a stack of tools to learn. You'll work through cases on platforms, customer-experience redesign, and intrapreneurship, culminating in a semester project where you scope and pitch a digital innovation initiative, supported by a midterm, final, and regular homework. It sits at the bridge between your core management courses and the strategy/transformation side of the curriculum, giving you the vocabulary to reason about why incumbents struggle to ship digital products and how scaling and leadership decisions determine whether an innovation actually lands.