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MAN 401

Managerial Economics

Microeconomic reasoning gets put to work here as a toolkit for actual business decisions: how to read demand, set prices, anticipate rivals, and choose strategies when competitors are choosing back. You'll spend most of the term working through Harvard cases (Beauregard Textile, Radiohead, Sony vs. Xbox) alongside two exams and a project, translating elasticity, cost structures, and game theory into concrete recommendations. It sits at the bridge between the intro econ sequence and strategy-oriented electives, giving the formal backbone for thinking about competition and pricing that later management courses tend to assume you already have.

Credit3ECTS5FacultyFaculty of Business AdministrationBölümManagementPreECON 101 and MAN 321

Değerlendirme 25% — 2 adım

5%
20%
Project Homeworks, Case Discussions 25%

Önerilen kaynaklar 1 kitap

📕
Zorunlu
MANAGERIAL ECONOMICS - THEORY
APPLICATION AND CASES, Bruce Allen
Keith Weigelt · Neil A. Doherty

Haftalık müfredat 14 hafta

Hafta 1
Introduction -and Beauregard Textile Case
Hafta 2
Demand Analysis
Hafta 3
Demand Estimation and Forecasting
Hafta 4
Cost Analysis
Hafta 5
Pricing Strategies
Hafta 6
Review and Exam 1
Hafta 7
Radiohead Case and Atlantic Bundle Cases
Hafta 8
Nature of Industry and Competition
Hafta 9
Game Theory
Hafta 10
Simulatenous Games
Hafta 11
Review and Exam 2
Hafta 12
Sony PS3 versus Microsoft XBox Elite Case
Hafta 13
Sequential Games
Hafta 14
Judo Economics and Entry Strategies

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Geçmiş GPA dağılımı 20 dönem · ort. 2.62

DönemCourse CPA
2025-2026 Fall 2.71 1 sec · 47 öğr
2024-2025 Fall 2.56 1 sec · 53 öğr
2023-2024 Fall 2.92 1 sec · 46 öğr
2022-2023 Fall 3.03 1 sec · 26 öğr
2021-2022 Fall 2.82 1 sec · 45 öğr
2020-2021 Fall 3.18 1 sec · 26 öğr
2019-2020 Fall 2.78 1 sec · 45 öğr
2018-2019 Fall 2.64 1 sec · 57 öğr
2017-2018 Fall 2.80 1 sec · 45 öğr
2016-2017 Fall 3.04 1 sec · 24 öğr

Aggregate course GPA — Bilkent STARS'tan public data. Hoca-bazlı per-section detayı için STARS evaluation report →. Öğrenci anket cevapları KVKK kapsamında defter'de tutulmaz.

⚠️ FZ engelleyen şartlar

Course Learning Outcomes: Course Learning Outcome Assessment Students will be able to apply demand theory to establish the elaticity of demand. Midterm:Essay/written Final:Essay/written Homeworks Students will be able to use demand estimation to forecast demand trends and change. Midterm:Essay/written Final:Essay/written Project Students will be able to estimate and forecast cost of any product. Midterm:Essay/written Final:Essay/written Project Students will be able to evaluate market structures

Hocalar 0 bu dönem · 4 geçmiş

Geçmişte ders veren (4 kişi)
Süheyla Özyıldırım, Selçuk Caner, Levent Akdeniz, Ümit Yüceer