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MAN 443

Operations Strategy

This elective takes the tools you picked up in intro operations management and zooms out to ask how a firm's day-to-day operational choices — capacity, quality, sourcing, process design — actually win or lose competitive ground over the long run. Most of the work happens through cases and a field study where you survey or interview real firms operating in Turkey, comparing their strategic profiles against patterns seen in the US, China, and Ghana. It's a good capstone-feeling course if you've done the core OM sequence and want to see how those frameworks plug into corporate and marketing strategy rather than living in isolation.

Credit3ECTS5FacultyFaculty of Business AdministrationBölümManagementPreMAN 341

Değerlendirme 100% — 4 adım

25%
25%
25%
25%
Midterm Midterm 25%
Final FInal 25%
Homework Case Reports 25%
In-class participation Discussion and Participation 25%

Önerilen kaynaklar 2 kitap

📖
Önerilen
Operations Strategy
Slack N. and M. Lewis
2002 · Prentice-Hall
📕
Zorunlu
Case Handouts

Haftalık müfredat 14 hafta

Hafta 1
Introduction to Operations Strategy and Productivity: Building on Operations Management
Hafta 2
Introduction to Operations Strategy and Productivity: Building on Operations Management (Contd)
Hafta 3
Fundamentals of Corporate and Functional Strategy Formulation: Concepts & Tools
Hafta 4
Fundamentals of Corporate and Functional Strategy Formulation: Concepts & Tools (Contd)
Hafta 5
Operations Strategy Implications of Corporate Marketing Decisions: I - Product and Service Design & Development
Hafta 6
Operations Strategy Implications of Corporate Marketing Decisions: I - Product and Service Design & Development (Contd)
Hafta 7
Midterm Week
Hafta 8
Operations Strategy Implications of Corporate Marketing Decisions: II -Total Quality Management
Hafta 9
Operations Strategy Implications of Corporate Marketing Decisions: II -Total Quality Management (Contd)
Hafta 10
Strategic Choice of Process
Hafta 11
Strategy Implications of Supply Chain Management
Hafta 12
Strategy Implications of Supply Chain Management (Contd)
Hafta 13
Service Operations Strategy and Competition
Hafta 14
Service Operations Strategy and Competition (Contd)

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