Business Capstone Project

The point of the capstone is to take everything you've picked up across marketing, finance, operations, strategy, and OB and actually use it on a real company's problem — not a sanitized textbook case, but something messy with stakeholders you have to talk to. You'll spend the first weeks sharpening case-analysis skills in the classroom, then your team partners with a company, scopes a problem, gathers primary and secondary data, and delivers a written report plus presentations to faculty and the firm. It's the bridge between coursework and your first post-graduation job, and it's where you find out which functional areas you can actually integrate under pressure.