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COMD 212

Principles of Visual Communication Design

COMD 212 is a studio course about developing your own design voice by appropriating historical and contemporary graphic styles, Saul Bass, Swiss Modernism, Surrealism, De Stijl, Victorian ornament, and re-contextualizing them for new purposes. You'll work through five conceptual projects (horror posters, punk show promo, an adult fairy-tale book, a Netflix title sequence, a French bistro identity), each running through process reviews and group critiques rather than exams. It's where the theory from earlier visual communication courses turns into a real portfolio, and where you start defending your choices to an audience the way you'll have to in upper-level studios and in practice.

Kredi3ECTS5FakülteFaculty of Art, Design, and ArchitectureBölümCommunication and DesignKoordinatörBurcu Baykan

→ STARS müfredatı (resmi syllabus)

Haftalık müfredat 14 hafta

Hafta 114–20 Eyl
Derse Giriş: Grafik Stillerin Dönüştürülmesi
Course Introduction >> COMD 212 is a studio-based graphic design course where students explore how graphic styles, both historical and contemporary, can be appropriated and transformed to develop a distinctive design voice. Through studio projects at the intersection of visual design and typography, they translate conceptual ideas into concrete visual outcomes across packaging, poster design, book graphics, logo design, film title sequences, and other print applications. By re-adapting, re-interpreting, and re-contextualizing existing graphic styles, students create conceptual projects that visualize new creative possibilities and contribute to their own personal design approach.
COMD 212graphic stylestypographydesign voice
Hafta 221–27 Eyl
Proje 1: Korku Filmi Afişi Tasarımı
Project #1 Introduction: Horror Movie Poster Design (Design a a set of three horror movie posters that portray extreme violence in a visually palatable, symbolic way, inspired by Saul Bass’s minimalist graphic style and the dramatic aesthetics of German Expressionism)
poster designSaul Bassminimalist graphic styleGerman Expressionism
Hafta 328 Eyl – 4 Eki
Proje 1: Çalışma Günü ve Process Review
Project 1 Workday/Process Review
workdayprocess review
Hafta 45–11 Eki
Proje 1: Çalışma Günü ve Final Critique
Project 1 Workday/ Final Critique
workdayfinal critique
Hafta 512–18 Eki
Proje 2: Punk Rock Tanıtım Materyalleri
Project #2 Introduction: Promotional Items for Punk Rock Shows (Design a series of publicity materials, posters, flyers, and related visual assets, for a Punk Rock music band, by combining the raw, rebellious ethos of Punk Rock with the clarity and structure of Swiss Modernism)
publicity materialsposter ve flyerPunk RockSwiss Modernism
Hafta 619–25 Eki
Proje 2: Çalışma Günü ve Process Review
Project 2 Workday/Process Review
workdayprocess review
Hafta 726 Eki – 1 Kas
Proje 2: Çalışma Günü ve Final Critique
Project 2 Workday/ Final Critique
workdayfinal critique
Hafta 82–8 Kas
Proje 3: Yetişkin Masalı için Kitap Kapağı
Project #3 Introduction: Book Cover and Spread Design for a Fairy Tale for Adults (Design a book cover and introductory spread for a classic fairy tale, using Surrealism and Psychedelic Style to create dreamlike, fluid, and fantastical imagery that reimagines and reinterprets the story for an adult audience)
book coverspread designSurrealismPsychedelic Style
Hafta 99–15 Kas
Project 3 çalışma günü ve final kritiği
Project 3 Workday/ Process Review/ Final Critique
Project 3workdayprocess reviewfinal critique
Hafta 1016–22 Kas
Proje 4: Netflix Dizisi için Tipografik Afiş
Project #4 Introduction: Typographic Poster and Title Sequence Design for a Nexflix Series (Design a typographic promotional poster and title sequence for an existing Netflix series, inspired by the clarity and structure of the International Typographic Style and the geometric abstraction of De Stijl)
typographic postertitle sequenceInternational Typographic StyleDe Stijl
Hafta 1123–29 Kas
Project 4 çalışma günü ve süreç değerlendirmesi
Project 4 Workday/Process Review
Project 4workdayprocess review
Hafta 1230 Kas – 6 Ara
Project 4 çalışma günü ve final kritiği
Project 4 Workday/ Final Critique
Project 4workdayfinal critique
Hafta 137–13 Ara
Proje 5: Vintage Fransız Kafe Kimlik Tasarımı
Project #5 Introduction: Identity Design for a French Vintage Café (Design the visual identity, logo, signage, menus, dinnerware, packaging, business cards, coasters etc, for a café/restaurant with a vintage French bistro theme, inspired by Ornamental and Victorian Styles)
identity designlogo ve signagepackagingOrnamental ve Victorian Styles
Hafta 1414–20 Ara
Project 5 çalışma günü ve süreç değerlendirmesi
Project 5 Workday/ Process Review (Submission Date TBA)
Project 5workdayprocess reviewteslim tarihi TBA

Değerlendirme 100% · 4 adım

5%
5%
60%
30%
In-class participation In-Class Performance 5%
Studio work Classwork 5%
Project Projects, Final Project 90%
en büyük tek kalem %60 nasıl hesaplanıyor

Bu dersi alınca · 6 öğrenme çıktısı

Bilkent'in resmî syllabus'ünden. Sağdaki etiket o çıktının hangi değerlendirmeyle ölçüldüğünü söylüyor.

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⚠️ FZ engelleyen şartlar

Attending at least %80 of the classes is required. FZ = Attendance below 70% -OR- a failure to submit at least 2 projects out of 3, before the final project. FX: Failure to submit the final project.

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