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COMD 517

Topics in Media Studies

This graduate seminar treats content analysis as a serious research methodology rather than a survey of media theories, pushing you to think carefully about epistemology, sampling, and the gap between describing and predicting what media artifacts actually do. The semester centers on a single project you build from scratch: pitching a proposal, defining units of analysis and a coding instrument, establishing intercoder reliability, then presenting findings to the class, with weekly workshops doubling as checkpoints. Expect it to feel more like a working lab than a lecture, and treat it as the methods backbone for any thesis or further research in communication and design.

Credit3ECTS5FacultyFaculty of Art, Design, and ArchitectureBölümCommunication and Design

Değerlendirme 25% — 1 adım

25%
Project Research project proposal 25%

Önerilen kaynaklar 1 kitap

📕
Zorunlu
Content Analysis: An Introduction to Its Methodology
Krippendorff, K.
2019/Fourth edition · SAGE Publications

Haftalık müfredat 14 hafta

Hafta 1
Introduction, syllabus questions, What is Content Analysis?
Hafta 2
The structure of research proposals, historical markers of content analysis; epistemological and ontological assumptions; differences between quantitative and other types of content/textual analysis
Hafta 3
Pattern and function; patterns in artifacts
Hafta 4
Hot topics in content analysis: Descriptive vs. predictive research; Verbal vs. visual content; Themes and frames
Hafta 5
Sampling
Hafta 6
Pitch your proposal in class (individual work-written proposal due); selection of proposals to be executed.
Hafta 7
Weeks 7-8. Unit of analysis, Coding instrument, categorical vs. continuous data
Hafta 8
Weeks 7-8. Unit of analysis, Coding instrument, categorical vs. continuous data
Hafta 9
Group meeting/workshop: sampling, unit of analysis, instrument
Hafta 10
Coder reliability
Hafta 11
Group meeting/workshop: coder reliability
Hafta 12
Preparing the dataset and analysis
Hafta 13
Group meeting/workshop: Coding and data analysis
Hafta 14
Findings of the content analysis research project to be presented to the class

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⚠️ FZ engelleyen şartlar

All students are required to attend at least 70% of the classes during the

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Geçmişte ders veren (4 kişi)
Özen Baş, Burak Özçetin, Katherine Grace Fry, Fatma Ülgen