Digital Marketing

Digital marketing is really about how the shift to web, mobile, and social platforms has rewired the relationship between firms and their customers — so the course centers on building an integrated strategy across owned, earned, and paid digital channels rather than memorizing tool names. You'll work through case studies and hands-on practical assessments covering SEO, website and customer-journey design, social campaigns on Instagram and Facebook, email, and analytics, with a growing emphasis on using AI in the workflow. As a tourism-and-hotel-management elective (THM), it pairs marketing fundamentals with the measurement side, giving you a vocabulary that translates directly to internships and entry-level roles where "running the Instagram" actually means optimizing conversion.