Digital Marketing

Digital marketing is really about how the shift to web, mobile, and social platforms has rewired the relationship between firms and their customers, so the course centers on building an integrated strategy across owned, earned, and paid digital channels rather than memorizing tool names. You'll work through case studies and hands-on practical assessments covering SEO, website and customer-journey design, social campaigns on Instagram and Facebook, email, and analytics, with a growing emphasis on using AI in the workflow. As a tourism-and-hotel-management elective (THM), it pairs marketing fundamentals with the measurement side, giving you a vocabulary that translates directly to internships and entry-level roles where "running the Instagram" actually means optimizing conversion.