Digital Marketing Communication

Digital marketing has shifted from an add-on channel to the actual terrain where brands meet audiences, and this course treats it as a strategic discipline rather than a toolkit of platforms. You'll move through owned, earned, and paid media — writing for SEO and AI search, reading KPIs, planning social and influencer campaigns — and the work compounds into a real campaign project, weekly homework, and a final presentation built on Chaffey's framework. It's a practical complement to the theory-heavy communication core: useful if you're heading toward agency work, in-house brand roles, or running your own thing, since most COMD electives downstream assume you already think in funnels and audiences.