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MAN 406

Business Strategy

Senior-year capstone where you stop thinking like a functional specialist (marketing, finance, ops) and start thinking like the CEO who has to integrate all of it into a coherent direction for the firm. The work is almost entirely case-based: you read Harvard-style cases on real companies, diagnose their resource base and competitive environment, and argue for business-level and corporate-level moves, capped by a team project and presentation. It ties together everything from your earlier MAN courses into one frame — how firms actually build and defend sustainable advantage — which is why it sits in the final spring before you graduate.

Credit3ECTS5FacultyFaculty of Business AdministrationBölümManagementPreMAN 321 and MAN 335 and MAN 341MüfredatY4 Bahar

Önerilen kaynaklar 3 kitap

📕
Zorunlu
Exploring Strategy: Text and Cases
Johnson, G. et. al.
2017 · Pearson
📕
Zorunlu
Various business case studies (some to be purchased)
📕
Zorunlu
Various business articles and book excerpts

Haftalık müfredat 14 hafta

Hafta 1
Business strategy: Introduction, overview and key concepts
Hafta 2
Analysis of a firm's resources, competences and strategic position
Hafta 3
Analysis of a firm's resources, competences and strategic position (cont'd)
Hafta 4
Strategic analysis of the external environment and stakeholders
Hafta 5
Strategic analysis of the external environment and stakeholders (cont'd)
Hafta 6
Business-level competitive strategy options
Hafta 7
Business-level competitive strategy options (cont'd) | MIDTERM
Hafta 8
Corporate-level strategy options
Hafta 9
Corporate-level strategy options (cont'd)
Hafta 10
Evaluating strategic effectiveness
Hafta 11
Evaluating strategic effectiveness (cont'd)
Hafta 12
Strategy development process
Hafta 13
Course synopsis and team presentations
Hafta 14
Course synopsis and team presentations

Ders notları — henüz yok

MAN 406 için defter ekibi henüz not yazmadı.

İlk dosyayı sen atarsan — not, slayt, geçmiş sınav, çözüm, cheat-sheet, ne varsa — defter ekibi öğrenci paylaşımlarından bu dersin notlarını yazar. Drive linki / PDF / ZIP, hepsi olur.

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Geçmiş GPA dağılımı 38 dönem · ort. 2.45

DönemCourse CPA
2025-2026 Fall 2.33 1 sec · 55 öğr
2024-2025 Fall 2.32 1 sec · 55 öğr
2024-2025 Spring 2.42 2 sec · 117 öğr
2023-2024 Fall 2.33 1 sec · 62 öğr
2023-2024 Spring 2.33 2 sec · 91 öğr
2022-2023 Fall 2.46 1 sec · 60 öğr
2022-2023 Spring 1.93 2 sec · 114 öğr
2021-2022 Fall 2.37 1 sec · 51 öğr
2021-2022 Spring 2.35 2 sec · 101 öğr
2020-2021 Fall 2.20 1 sec · 29 öğr

Aggregate course GPA — Bilkent STARS'tan public data. Hoca-bazlı per-section detayı için STARS evaluation report →. Öğrenci anket cevapları KVKK kapsamında defter'de tutulmaz.

⚠️ FZ engelleyen şartlar

Course Learning Outcomes: Course Learning Outcome Assessment Students will be able to consider the business enterprise as a total system in a global environment. Final Quiz In-class participation Students will be able to analyse and evaluate the problems, opportunities, and ethical responsibilities which face the chief executive of a business firm. Final Quiz Students will be able to formulate and implement various strategies. Midterm Students will have gained experience in using the technique o

Hocalar 1 bu dönem · 7 geçmiş

Bu dönem (2025-2026 Spring) · 2 section
Mehmet Barca ×2
Geçmişte ders veren (7 kişi)
Aydın Örsan Örge, Nüfer Yasin Ateş, Timothy Scott Kiessling, Jacques Couvas, Nejat Çapar, Lale Gümüşlüoğlu, Nuran Acur