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MBA 503

Business Economics

Managerial economics taught through the lens of decisions you'll actually make running a firm: how to read demand, set prices, judge when scaling up pays off, and react when macro shocks like a currency move rewrite your cost structure. Most of the work happens through HBS-style cases (Apple Watch, Radiohead, Gillette, Brexit-era pricing) plus an Econland macro simulation, with two written exams anchoring the theory side. As an MBA core, it's the bridge between the abstract micro you may have seen as an undergrad and the strategy, finance, and marketing electives that assume you can already think in elasticities and market structures.

Credit3ECTS5FacultyFaculty of Business AdministrationBölümManagementMüfredatY4 Bahar

Değerlendirme 100% — 7 adım

35%
35%
5%
5%
9%
10%
1%
Midterm:Essay/written Midterm 35%
Final:Essay/written Final 35%
Homework Participation 5%
In-class participation Class Participation 5%
Lab work Macroeconomics Simulation: Econland (Team Work) 9%
Case study HBS Cases 10%
In-class attendance In-class attendance 1%

Önerilen kaynaklar 4 kitap

📕
Zorunlu
Introduction to Industrial Organization
Luis M.B. Cabral
2017/2nd Edition · The MIT Press
📕
Zorunlu
A Brief Introduction to Macroeconomics
Daniel Murphy
2017/UVA-GEM-0125 · Darden Business Publishing
📕
Zorunlu
Exchange Rates and the Trilemma
Alberto Cavallo
2018/9-719-031 · Harvard Business School Publishing
📕
Zorunlu
Aggregate Demand and Aggregate Supply
Alberto Cavallo
2018/9-719-032 · Harvard Business School Publishing

Haftalık müfredat 14 hafta

Hafta 1
Introduction and Key Concepts
Hafta 2
Demand Analysis, Concept of Elasticity and Estimating Demand
Hafta 3
Cases: Apple Watch: Launch (BAB344) and Gillette: Cutting Prices to Regain Share (HBS9-720-378)
Hafta 4
Cost Analysis and Economies of Scale and Scope
Hafta 5
Cases: Maple Tree Accessory Shop (W14473) and Toyota Australia in Peril (W15108)
Hafta 6
Pricing Decision and Segmented Pricing
Hafta 7
Cases: Radiohead: Music at Your Own Price (508110) and Pink Tax: Price Discrimination and Versioning (W04C92)
Hafta 8
Imperfect Competition and Public Policies
Hafta 9
Midterm
Hafta 10
Macroeconomics - Fundamentals of GDP Accounting
Hafta 11
Behavior and Term structure of interest rates
Hafta 12
Foreign exchange markets and exchange rate determination
Hafta 13
Cases: Molto Delizioso: Pricing and Profits Following Brexit Devaluation (W17205) and Swatch Group and Francogeddon (UV7626)
Hafta 14
Macroeconomic Simulation: Econland

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Geçmiş GPA dağılımı 19 dönem · ort. 3.10

DönemCourse CPA
2025-2026 Fall 3.44 1 sec · 23 öğr
2024-2025 Fall 3.14 1 sec · 26 öğr
2023-2024 Fall 3.13 1 sec · 32 öğr
2022-2023 Fall 3.35 1 sec · 21 öğr
2021-2022 Fall 3.43 1 sec · 20 öğr
2020-2021 Fall 3.19 1 sec · 19 öğr
2019-2020 Fall 3.58 1 sec · 19 öğr
2018-2019 Fall 3.10 1 sec · 21 öğr
2017-2018 Fall 3.01 1 sec · 20 öğr
2016-2017 Fall 2.72 1 sec · 15 öğr

Aggregate course GPA — Bilkent STARS'tan public data. Hoca-bazlı per-section detayı için STARS evaluation report →. Öğrenci anket cevapları KVKK kapsamında defter'de tutulmaz.

⚠️ FZ engelleyen şartlar

The students have to have passing from Midterm exam and Macroeconomics Simulation to Qualify for the Final Exam.

Hocalar 0 bu dönem · 2 geçmiş

Geçmişte ders veren (2 kişi)
Süheyla Özyıldırım, Levent Akdeniz