Business Strategy

The capstone where everything from your earlier functional courses (marketing, finance, operations, organizational behavior) finally has to talk to each other, viewed from the seat of someone deciding where a whole firm should go and why. You'll spend most of the term dissecting real company cases through frameworks like industry analysis, resource-based view, and corporate-level moves such as M&A and diversification, then defend your own diagnosis and recommendations in writing and class discussion alongside a term project. It matters because it's the bridge between "I know functional tools" and "I can reason about a firm as a whole system competing in a messy environment", the lens you'll actually use after graduation.